5 Reasons That We Are In The Business Of Making Friends
Being in the business of making friends has always been part of our mission statement at Hot Water 911 and here’s why.
I recently read a friends very heartfelt but very negative review of a restaurant that she had previously frequented. After being a fairly regular customer, she had a very negative experience at this restaurant this past weekend…negative enough to post a bad review on Yelp. As I read about the experience, I realized that, for the restaurant it did not have to end up this way. This restaurant could have had a glowing review if they had handled the situation with grace and kindness. But they made a decision. They decided that they were not in the business of making friends. And they couldn’t have been more wrong. And the end result for this restaurant might be devastating.
If you have a small business, it doesn’t matter what kind of business it is, you are in the business of making friends. Always. Period. And here’s why.
1.) As a small business, we rely on the kindness of others to utilize our services. That holds true for every small business… from customer service businesses to law offices to medical groups. Your business needs people. And if these people perceive you as a friend, it’s a win.
2.) Creating buzz for your business. If you have customers that are brand “friends”, they are going to create buzz for your brand. Why wouldn’t we want to provide the very best service possible for our great customers?
3.) Referrals are some of our favorite friends. When we create loyal and dedicated relationships with our customers AND our vendors, we are going to have meaningful relationships with the referrals that are sent our way. We LOVE our referred customers!
4.) Responding to those occasional negative outcomes almost always ends up being a positive. If we ignored those few less than optimal outcomes, we would not only be doing our valued customers a huge disservice but we would be doing our brand a disservice as well. If someone isn’t happy, it is our goal to make them happy AND …we don’t stop there… we strive to make them a friend of Hot Water 911. We want everyone to see that, if they aren’t happy, Hot Water 911 does everything in their power to correct that…and to make you want to do business with us again…and again…and again!
5.) We LOVE what we do! If you “feel” the love…if you “feel” our passion…you are going to want to be our friend. Because, you know, at the end of the day, Hot Water 911 is going to always have your back because, after all….water heaters are ALL we do!
